A Case Study Of Shanghai Tang - Paul Allen
Brand concerns all product characteristics that will make a pro duct ‘luxurious’ in the eyes of the con-sumer, such as premium quality of cachemire from Mongolia, Chin ese silk, lacquer, finest leather, porcelain, and jade in the case of Shanghai Tang. The emotional component consists of non-func-tional symbolic meanings of a brand. ... Fetch This Document
Monday, 13 August 2018
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